Hotjar is a suite of website analytics tools designed to provide insights into user behavior. It combines heatmaps, session recordings, feedback surveys, and user interviews into a single platform.
Key features include:
- Heatmaps: Visualize where users click, move, and scroll on your website to identify popular and ignored areas.
- Session Recordings: Watch anonymized user sessions to understand how visitors interact with your site and identify usability issues.
- Feedback Surveys: Collect user feedback directly on your website to understand their needs and pain points.
- User Interviews: Conduct user interviews to test hypotheses, refine designs, and iterate on ideas faster.
Hotjar targets product managers, UX designers, and marketers who want to improve their website's user experience and conversion rates. It offers a free plan with limited features and paid plans for more advanced analytics and higher usage limits.
